Reebok x Warner Bros
Art Direction, Design
To support Reebok’s launch of their upcoming collaborations with Warner Bros., we crafted a distinct campaign identity and produced a full suite of branded assets for a wide range of digital platforms. The twist? We had to create not just one, but two separate campaigns—one for The Jetsons Meet The Flintstones, and another for Looney Tunes. Each needed its own personality, yet they had to feel like they belonged to the same family. With characters from wildly different worlds and time periods, the challenge was merging them all into a cohesive narrative. Our solution was to anchor everything in something that transcends time and age: iconic, lasting style. It became the thread that tied both campaigns together.
Mid-century modern design emerged as the common thread across these classic cartoons, especially evident in background art and end credit sequences. We dug into vintage Warner Bros. and Hanna-Barbera production cels to authentically reimagine the era’s artistic craftsmanship—defined by graphic simplicity and rich texture that instantly evokes those Saturday morning TV moments. That mid-century flair became the visual foundation for both campaigns.
